Created October 26th, 2018.

The Pure Planet Company (UK) Limited, 22 Greenfield Drive, London N2 9AF ("we" or "our") takes data privacy seriously. This Privacy Policy informs the users of www.thepureplanetcompany.com how we, as controller within the meaning of the General Data Protection Regulation ("GDPR") collect and process the personal data and other information of such users in connection with their usage of the Website.

PERSONAL INFORMATION WE COLLECT

Metadata
You may use the Website without providing any personal data about you. In this case, we will collect only the following metadata that result from your usage of the Website: browser type and version, operating system and interface, website from which you are visiting us (referrer URL), webpage(s) you are visiting on our Website, date and time of accessing our Website, and internet protocol (IP) address.

IP Address
Your IP address will be used to enable your access to our Website. Once the IP address is no longer necessary for this purpose, we will shorten your IP address by removing the last octet of your IP address. The metadata, including the shortened IP address, will be used to improve the quality and services of our Website and services by analysing the usage behaviour of our users.

Accounts
If you create an account on our Website you will be asked to provide the following personal data about you: name, gender (salutation), date of birth, postal address, email address, telephone number, selected password for your account, payment details, invoicing and delivery address and your preferences in receiving marketing from us (voluntary). We process such personal data for purposes of account administration, answering your queries or information requests, providing desired products or services, providing you with marketing materials where you have provided consent for us to do so, to the extent permitted by applicable law, analysing your interests for marketing purposes, improving our Website according to usage patterns, and for technical administration or other purposes to which you have agreed.

Product Orders
If you order a product via our Website we collect and process the following personal data about you: name, gender, postal address, email address, telephone number, payment details, invoicing and delivery address, type and amount of product, purchase price, order date, order status, product returns, customer care requests, and your preferences in receiving marketing from us (voluntary). We process such personal data for purposes of carrying out the contractual relationship and the product order, providing customer care services, compliance with legal obligations, defending, establishing and exercising legal claims, providing you with marketing materials where you have provided consent for us to do so, to the extent permitted by applicable law, and analysing your interests for marketing purposes.

Newsletter
If you request to receive our newsletter, we only collect and process your email address. We process such personal data for purposes of providing the newsletter and other marketing materials to the extent permitted by applicable law and where you have provided us consent to do so.

HOW WE USE YOUR PERSONAL INFORMATION
We rely on the following legal grounds for the collection, processing, and use of your personal data:
o your consent to the processing of your data for one or more specific purposes;
o the processing is necessary for the performance of a contract to which you are a party or to take steps at your request prior to entering into a contract;
o the processing is necessary for compliance with a legal obligation to which we are subject;
o the processing is necessary for the purposes of the legitimate interests pursued by us or by a third party, except where your interests or fundamental rights and freedoms do not override those interests;
o the provision of your personal data is required by a statutory or contractual obligation. The provision of your personal data is necessary to enter into a contract with us or to receive our services/products as requested by you. The provision of your personal data is voluntary for you.

Not providing your personal data may result in disadvantages for you, for example, you may not be able to receive certain products and services. However, unless otherwise specified, not providing your personal data will not result in legal consequences for you.

CATEGORIES OF RECIPIENTS AND INTERNATIONAL TRANSFERS
We may transfer your personal data to third parties for the processing purposes described above as follows:
o With data processors: Certain third parties, whether affiliated or unaffiliated, may receive your personal data to process such data under appropriate instructions ("Processors") as necessary for the processing purposes described above, such as website service providers, order fulfilment providers, customer care providers, marketing service providers, IT support service providers, and other service providers who support us in maintaining our commercial relationship with you. The Processors will be subject to contractual obligations to implement appropriate technical and organisational security measures to safeguard the personal data, and to process the personal data only as instructed.
o Other recipients: We may transfer - in compliance with applicable data protection law - personal data to law enforcement agencies, governmental authorities, judicial authorities, legal counsel, external consultants, or business partners. In case of a corporate merger or acquisition, personal data may be transferred to the third parties involved in the merger or acquisition. We will not disclose your personal data to third parties for advertising or marketing purposes or for any other purposes without your permission.

Any access to your personal data is restricted to those individuals that have a need-to-know in order to fulfil their job responsibilities.

RETENTION PERIOD
Your personal data will be retained as long as necessary to fulfil the purposes we collected it for, including for the purposes of satisfying any legal, accounting or reporting requirements. To determine the appropriate retention period for personal data, we consider the amount, nature, and sensitivity of the personal data, the potential risk of harm from unauthorised use or disclosure of your personal data, the purposes for which we process your personal data and whether we can achieve those purposes through other means, and the applicable legal requirements.

YOUR RIGHTS
Right to withdraw your consent: If you have declared your consent regarding certain collecting, processing and use of your personal data (in particular, regarding the receipt of direct marketing communication via email, telephone/SMS and postal), you can withdraw this consent at any time with immediate effect. Such a withdrawal will not affect the lawfulness of the processing prior to the consent withdrawal. Please contact us to withdraw your consent or to object to the use of your personal data for the purposes of marketing.

Additional data privacy rights: Pursuant to applicable data protection law, you may have the right to: (i) request access to your personal data; (ii) request rectification of your personal data; (iii) request erasure of your personal data; (iv) request restriction of processing of your personal data; (v) request data portability; and/or (vi) object to the processing of your personal data (including objection to profiling).
Please note that these aforementioned rights might be limited under the applicable local data protection law. Below please find further information on your rights to the extent that the GDPR applies:
o Right to request access to your personal data: You may have the right to obtain from us confirmation as to whether or not personal data concerning you is being processed, and, where that is the case, to request access to the personal data. This access information includes – inter alia – the purposes of the processing, the categories of personal data concerned, and the recipients or categories of recipient to whom the personal data have been or will be disclosed. However, this is not an absolute right and the interests of other individuals may restrict your right of access. You may have the right to obtain a copy of the personal data undergoing processing free of charge. For further copies requested by you, we may charge a reasonable fee based on administrative costs.
o Right to request rectification: You may have the right to obtain from us the rectification of inaccurate personal data concerning you. Depending on the purposes of the processing, you may have the right to have incomplete personal data completed, including by means of providing a supplementary statement.
o Right to request erasure (right to be forgotten): Under certain circumstances, you may have the right to obtain from us the erasure of personal data concerning you and we may be obliged to erase such personal data.
o Right to request restriction of processing: Under certain circumstances, you may have the right to obtain from us restriction of processing your personal data. In such case, the respective data will be marked and may only be processed by us for certain purposes.
o Right to request data portability: Under certain circumstances, you may have the right to receive the personal data concerning you, which you have provided to us, in a structured, commonly used and machine-readable format and you may have the right to transmit those data to another entity without hindrance from us.
o Right to object: Under certain circumstances, you may have the right to object, on grounds relating to your particular situation, at any time to the processing of your personal data by us and we can be required to no longer process your personal data. Such right to object may especially apply if we collect and process your personal data for profiling purposes in order to better understand your interests in our products and services or for direct marketing. If you have a right to object and you exercise this right, your personal data will no longer be processed for such purposes by us. You may exercise this right by contacting us. Such a right to object may, in particular, not exist if the processing of your personal data is necessary to take steps prior to entering into a contract or to perform a contract already concluded. If you no longer want to receive direct marketing via email, telephone/SMS, and postal, you need to withdraw your consent.
To exercise your rights, please contact us. You also have the right to lodge a complaint with the competent data protection supervisory authority.

COOKIES AND OTHER TRACKING TECHNOLOGIES
This Website uses cookies and other tracking technologies.
Cookies are tiny text files stored on your computer when you visit certain web pages, used to keep track of what you have in your basket, and to remember when you return to our site.
Cookies help us to do things like resolve errors and to show you products you might like when browsing online. They don't harm your computer and they don't store anything really personal like bank details or your home address, so there's nothing to worry about.
To order products, you need to have cookies enabled.
We may have relationships with carefully-selected and monitored suppliers who may also set cookies during your visit to be used for marketing purposes – in other words to show you different products and services based on what you appear to be interested in. If you'd like to opt out, please go to the Network Advertising Initiative website (opens in a new window – please note that we're not responsible for the content of external websites).
We're giving you this information as part of our initiative to comply with recent legislation, and to make sure we're honest and clear about your privacy when using out website.

Here's a list of the main cookies we use and what we use them for.
1. Google Analytics -helps us see how visitors get to and navigate around our website, allowing us to constantly improve the site. The data collected is anonymous or pseudonymous (your IP address)
2. _utma - This cookie is used by Google Analytics to help us measure which parts of the site are popular and which could do better. Each time someone new comes to a page on the site, they're given a unique browser ID. This cookie recognises that ID if they come back another time allowing us to link information from the first and subsequent visits.
3. CountryKey - This cookie tells us where you are, so we can show you the right version of our site.

FURTHER INFORMATION ABOUT COOKIES
If you'd like to learn more about cookies in general and how to manage them, visit www.aboutcookies.org (note we’re not responsible for the content of external websites).

THIRD PARTY COOKIES
When you visit our website you may notice some cookies that aren't related to The Pure Planet Company (UK) Limited. If you go on to a web page that contains embedded content, from YouTube for example, you may be sent cookies from these websites. We don't control the setting of these cookies, so we suggest you check the third-party websites for more information about their cookies and how to manage them.

MANAGING COOKIES
If cookies aren't enabled on your computer, it will mean you can't add products to your basket or buy them. You will, however, still be able to view pages on our website.

SECURITY
The Pure Planet Company (UK) Limited takes the privacy of our customers very seriously and we are committed to protecting the security of your data, both online and offline. For security reasons The Pure Planet Company strongly recommend that you do not send credit card numbers by standard email and only use the secure facility provided on our website.
Although we do our best to protect any personal information which you submit, the internet is not completely secure and as such we cannot guarantee the security of your data submitted to us through this website. Any transmission is at your own risk.

QUESTIONS AND CONTACT INFORMATION
Should you have any questions or concerns regarding our website or privacy policy, please email us at askus@thepureplanetcompany.com.
The postal address for The Pure Planet Company is:
Customer Services Team,
The Pure Planet Company (UK) Limited,
22 Greenfield Drive,
London N2 9AF

CHANGES TO THIS PRIVACY POLICY
We may update this Privacy Policy from time to time in response to changing legal, regulatory or operational requirements. Your continued use of our Website after any such updates take effect will constitute acceptance of those changes. If you do not accept updates to this Privacy Policy, you should stop using our Website.